Worldwide exclusive & unique:
The 24 most important key technologies of digitisation in one strategy!

Circle of Transruption

Transruption is a strategy that not only concentrates on a single key technology, but combines the individual elements of digitisation in a completely new approach. In a Transruption workshop, you will find out which technologies make sense for you and how you can overtake all your competitors by combining them. This is the way winners take!

The digital Toolbox


Sanjay Sauldie, the Global Director of the European Internet Marketing Institute in Mannheim (eimia®) developed the TRANSRUPTION® in his final dissertation at the Massachusetts Institute of Technology (MIT). With the TRANSRUPTION®, companies can expand their strategic positioning in the market and remain competitive in the age of digitalization.


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Digital technologies have a substantial impact on everyday life in the economy and society. Companies cannot escape this change and are called upon to be mindful and to consider all essential elements of digitization. If important aspects of digitisation are not considered in a company's strategy, it can lead to sudden and unexpected changes, such as the downfall of a company. We have experienced this in the past, for example with Kodak or Quelle. Other examples are Nokia and Neckermann. Such former giants of yesterday's economy disappeared almost overnight because they failed to recognize the signs of the times and did not give digital shift the necessary importance. To prevent this from happening to you, we have developed the TRANSRUPTION, which allows you to select the technologies you need at an early stage in order to get ahead.

The particular feature of TRANSRUPTION® is the intelligent combination of different key technologies, because only then a company can implement both resources and strategy cost-effectively. Therefore, TRANSRUPTION® includes all 24 important strategic key technologies:

  • Big Data-Smart Data
  • Blockchain
  • Internet of Things
  • Digital Transformation
  • Digital Disruption
  • Digital Leadership
  • Human Ressources, Work & Teams 4.0
  • Cybercrime & Security
  • Industry 4.0
  • Nanotechnology
  • Robotics
  • Virtuell & enhanced Reality
  • Digital Marketing
  • Drone Technology
  • 3D-Printing
  • Artificial Intelligence
  • Ecommerce & Digital Sales
  • Digitale Marketplaces
  • Automation
  • Crowdfunding & Finance
  • Digital Legal
  • Digital Branding
  • Sustainablity & Environment 4.0
  • Digitale Society

The variety of digital topics clearly reveals that digitisation cannot be dealt with just by passing it to an employee of any department. Digitisation must be strategically anchored in every corporate culture. To what extent all 24 or only parts of TRANSRUPTION® are relevant for a company must be developed individually. Companies can only profit optimally from digitization if they use the tools of TRANSRUPTION® and develop an individual strategy tailored to their company.

Join our upcoming Webinars: The fastest way to get to know TRANSRUPTION

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26.05.20: 3pm-5pm - GMT BerlinSeats left/Freie Sitze: 529,90 
09.06.20: 3pm-5m - GMT BerlinSeats left/Freie Sitze: 829,90 
23.06.20: 3pm-5pm - GMT BerlinSeats left/Freie Sitze: 2629,90 

You are in good company with our customers:​

In three TRANSRUPTION® steps quickly to your digital success:

Simply contact us using the form below. Our team will answer your questions and requests, and if it suits you and us, we will agree on how to proceed.

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    In a kick-off meeting on site at your company, the synergy of transruption will be presented to your team, with which you will be able to optimally use all of your important key technologies in the right combination for your company.

    Photo vom transruption-Kick-Off-Meeting mit dem Handelskontor Seevetal.

    After the kick-off meeting, we can provide project support in which you and your team are supported in the area of digitization for a specified time. The goal is to include all departments of your company in digitization and to coordinate them optimally, which saves time and money.


    Just have a look at our services: We support you in each of your digital steps


    Learn & understand
    all key digital technologies

    Improve your knowledge of digitization and take a career leap with the eimia online courses.

    Use our ebooks or scientific studies on digitization and increase your digital IQ!


    Integrate digitisation
    across all

    Learn more about the 24 key technologies of digitization

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    With the help of our digital marketing strategy iROI® (Internet Return on Invest), you will conquer new markets and new clients easily.

    read more


    Get involved and interact with us with your expertise!

    Take part in the surveys at the associated Institute for Digital Research – and benefit from the research results for yourself.

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    Expand your horizon with the latest findings in digital marketing

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    Join and benefit
    from our
    strong community

    Use the opportunity to become a free member of the eimia community …register for free

    Learn more about the eimia team.
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    Sanjay Sauldie
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    Take part in our live sessions (events, public workshops etc.).
    more about the eimia team

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