Kapitel 5: Die Schritt-für-Schritt- Brand Checkliste Hier ist meine persönliche Brandbau Checkliste. Ich benutze diese jedes Mal, wenn ich ein neues Unternehmen starte. Den Ton
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Da Kommunikation keine Einbahnstraße sein kann, überlegen Sie schon vor der Social Media Marketing Einführung, wie Sie in Ihrem Unternehmen die Aufgaben verteilen wollen. Wer
Ebenso wie im B2C-Geschäft ist auch im B2B-Unternehmen das Social Media Marketing ein wichtiger Bestandteil des Erfolgs. Vor der Social Media Marketing Einführung braucht der
Wenn Leader nicht verstehen, welche Rolle Internet in der Führung und im Marketing-Mix mit Social Web spielt, wie soll dann dieser Leader die weiteren Veränderungen
In recent years, social media and messaging apps have become hugely popular as safe havens for people to express their views without fear of outside
Die Anforderungen an die Führungskräfte in den modern geführten Unternehmen haben sich verlagert, sodass es mittlerweile eine Vielzahl von sozialen Kompetenzen sind, die die Vorgesetzten
Rund 54 Prozent der Schweizer besuchen am Arbeitsplatz täglich soziale Netzwerke, das ergab eine Studie der Marketingagentur XEIT. Der Anteil der Befragten, die täglich von
Advertising on social media has become fairly commonplace. Sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest offer multiple advertising options that allow business owners to
Advertising on social media has become fairly commonplace. Sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest offer multiple advertising options that allow business owners to
As you might imagine, there are dozens of ways that you can use Facebook Live to engage your customers. Here are some that you may
Video marketing is a powerful way to connect with customers. A well-made video can be entertaining, informative and very engaging. It can allow you to
Another nice feature of Facebook is that you have the ability to create a special offer that you can send to your followers. The option
Mobile use of social media has never been higher. More people are accessing the internet – including social media sites like Facebook – using mobile
Facebook’s algorithms have evolved significantly in recent years. Statistics show that the average business post reaches only about 16% of followers organically. If you want
Because Facebook uses a newsfeed to show users content from their contacts, that is where most of your followers will see your post. That means
This should come as no surprise, but customers like to buy from companies that seem to care about them and their needs. The best way
It used to be that having a Facebook account for your business was optional. Few companies had them and few customers even thought about following
If you’re managing a Facebook page for your business, the chances are good that you are missing out on some great tools and features. While
A final strategy to turn fans onto customers is to show them some love too! What this means is making sure you are active on
If you want to turn more of your Facebook fans into paying customers then you are going to have to market to them – plain
In order to convert more fans into customers, first your fans actually have to SEE what you are posting and promoting so they have the
In the overall scheme of things it is important that you keep your Facebook fans engaged and keep your brand in front of them at
Here’s the deal. Your business can have a huge presence on Facebook with thousands, or even hundreds of thousands of fans, but still struggle to
