Table of Content
Content SUMMARY
Given the ability to influence demand in new ways, what strategies have other CPG companies employed for similar long lifecycle products to adjust their supply chain planning and execution to meet the agile requirements of e-commerce?
What do the most successful (defined as profitable growth) consumer product e-commerce supply chain networks look like? What network architectures have companies tried that have failed?
Consistency of leadership
Strong horizontal processes
Horizontal organization alignment
Technological implementations done right the first time
Strong abilities in supply chain planning and network design
Precision of supply chain strategy and a clear definition of supply chain excellency
What network architectures companies tried that have failed?
Shipping Status Tools
Order Processing Tools
Lean Inventory Tools
The growth projection in the ecommerce channel is far greater than the economy as a whole. Clearly this means that ecommerce is stealing share from other channels. What can you tell us about the rate of share stealing (cannibalization) versus the contribution of ecommerce to overall growth?
Market cannibalization
Impact on offline retail outlets
What are other companies doing about shipping Hazmat materials with 2-day shipment windows (and the limited numbers of Amazon Hazmat DCs)? Are there solutions available for Hazmat except for the over-boxing requirements that Amazon now dictates?
The Amazon Way
The eBay Way
Packaging instructions
Cushioning Material and Secondary Packaging
Outer packaging
Marking package
Master Packs
Vendor pack
Warehouse pack
To avoid additional packaging costs, Amazon requires ship in own container (SIOC) packaging that is more expensive than brick and mortar brown box packaging. Amazon also wants to be the lowest price in the marketplace.
Has anyone been successful in finding a solution to this margin squeeze?
How many US Companies go to market today with specific pack outs/packaging with Walmart.com and Amazon?
Bibliography