Table of content:
WHAT THE HECK ARE BACKLINKS Backlinks in Marketing 6
NOT ALL BACKLINKS ARE THE SAME 7
BUYING BACKLINKS: PROS AND CONS 8
CHAPTER 2: BACKLINK BASICS 9
A BRIEF HISTORY 9
CODING YOUR HTML 10
WHAT MAKES A QUALITY BACKLINK 10
THE TYPES OF BACKLINKS 12
Good Neighbor/Bad Neighbor 12
THINK QUALITY, NOT VOLUME 13
WHAT ABOUT TRAFFIC? 14
BACKLINKS AND SEARCH ENGINES 14
CHAPTER 3: BUYING BACKLINKS CAN HELP OR HURT
PROS
CONS
CONSIDERATIONS BEFORE YOU BUY 17
BUYING LINKS DIRECTLY 19
CHAPTER 4: FINDING FREE BACKLINKS 20
AN EASY WAY TO SPOT A BACKLINK LEAD 20
WHERE DO YOU GO? 21
DIGITALPOINT 21
SearcH Engines, SCRIPTS, SOFTWARE, ETc. 22
CHAPTER 5: CREATE YOUR OWN SOFTWARE 24
Creating Your Own Software 24
PLR VS. CUSTOM APPLICATIONS 26
PADDLE DOWNSTREAM TO DISTRIBUTE 28
CHAPTER 6: ARTICLE WRITING FOR BACKLINKS 31
DUPLICATE CONTENT 31
FREE ARTICLES 32
THINGS TO REMEMBER 32
THINGS TO AVOID 34
REDUCING THE WORKLOAD 34
CONTRACT OTHERS TO WRITE FOR YOU 34
ARTICLE SUBMISSION 35
ARTICLE SUBMISSION SOFTWARE AND SERVICES 38
A WORD ON PLAGIARISM39
CHAPTER 7 REVIEWS FOR BACKLINKS 41
WHERE TO GET FREE REVIEWS 42
WHERE TO GET PAID REVIEWS 44
WHAT REVIEWS COST 45
CHAPTER 8: AFFILIATE BACKLINKS 46
WHAT SHOULD YOU SELL? 47
PHYSICAL ITEMS47
DIGITAL MEDIA 48
HOW TO ESTABLISH AN AFFILIATE PROGRAM 48
AFFILIATE NETWORKS 49
APPLICATION SERVICE PROVIDERS 49
AFFILIATE SOFTWARE 50
CHAPTER 9: WHY YOU NEED .EDU & .GOV 52
HOW TO ADD BACKLINKS TO .EDU 52
HANG OUT WITH THE FRESHMEN & Graduates 53
ACADEMIC BLOGS 54
OTHER AREAS UNDER A .EDU DOMAIN 56
DESPERATE FOR A .EDU DOMAIN BACKLINK? 57
Research Study: Backlinkstrategies for strategic Marketers
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Sanjay Sauldie
Sanjay Sauldie, born in India, raised in Germany, studied Mathematics and Computer Science at the University of Cologne, received his Master of Sciences (M.Sc.) from the University of Salford (Manchester, UK) on Digital Disruption and Digital Transformation (2017) and was trained at EMERITUS (Singapore) in the MIT Method of Design Thinking (2018). He is Director of the European Internet Marketing Institute EIMIA. Awarded with the Internet Oscar “Golden Web Award” by the International Association of Webmasters in Los Angeles/USA and twice with the “Innovation Award of the Initiative Mittelstand”, he is one of the most sought-after European experts on the topics of digitization in companies and society. In his lectures and seminars he ignites a firework of impulses from practice for practice. He manages to make the complex world of digitisation understandable for everyone in simple words. Sanjay Sauldie captivates his listeners with his pictorial language and encourages them to put the valuable tips into practice immediately – a real enrichment for every event!
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