Marketing in a different way: Content Marketing

4.7
(112)
Content Marketing
Share on facebook
Share on whatsapp
Share on twitter
Share on xing
Share on linkedin
Share on pinterest

Marketing with advisory and/or informative content emphasizes your competence and helps to build trust. Start with it!

There are many factors that make a positive ranking in the search result lists of search engines. These factors change from time to time as search engines change their algorithms regularly. One factor that is constantly important and increasingly important is content marketing.

Provide informative and/or advisory content on your website and you will find that an interesting readership will develop over time. Your readership is not necessarily and primarily customers with whom you can directly generate sales.


ADVERTISING:

    GDPR: I agree that my data entered above may be stored in order to get in contact with me.
    Further Information here in our privacy policy.


    The more interesting the content offered (texts, images, video, podcasts, …) is, the faster your audience will grow and the higher the possibility that parts of your readers can be won as customers.

    Every department of a company has specialized knowledge that can be useful for prospects and/or customers. The art is to prepare this knowledge and make it available to the public.

    With content marketing several goals can be achieved at the same time:

    • Customer information and advice
    • SEO
    • Emphasis on competence and confidence building,
    • high service orientation

    How you can achieve this is a question of the organization and the resources used in the company. For my part, I maintain that any company can make such content available on the Internet if it is desired by management. What prevents you as an entrepreneur from starting with content marketing?

    Content Marketing: Customer Information and Advice

    Interesting contents serve customer information. Customers can inform themselves in advance about a specific topic. Word gets around about useful information on the net. Additional traffic can be generated on the website. The traffic generated in this way will not only express itself quantitatively, through higher visitor numbers. It can be assumed that the length of time customers/website visitors spend on the website will increase.

    Content Marketing: SEO

    First and foremost, content marketing plays an important role in connection with SEO. High-quality texts/information increase the “feed for the search engines”. Search engines can better allocate the content of the offer. In addition, the production of high-quality content will increase the number of individual pages of an Internet presence, which in turn will ultimately increase visibility.

    Content Marketing: Highlighting Competence and Building Trust, High Service Orientation

    Content marketing generally makes sense for every company. In my opinion, it is mandatory for companies that want to sell consulting intensive products and services in a highly competitive market.

    In this case, good content marketing can be a unique selling point.

    In connection with content marketing, “eh do” costs will initially be incurred (colloquially, these are costs that are “eh do” anyway there are 😉 ), since existing resources can be used differently. Particularly in the area of consulting intensive products, a company achieves an increase in external competence and wins the trust of its customers. It is important that the customer recognizes that his problems can be solved. Problem-solving is at the same time an expression of high service orientation. So: with a “new sorting” and restructuring in dealing with information, maximum output can be achieved. You only have to tackle it!

    Please complete the required fields.
    Critical content found? Please help us improve this portal:





    How useful was this post?

    Click on a star to rate it!

    Average rating 4.7 / 5. Vote count: 112

    No votes so far! Be the first to rate this post.

    As you found this post useful...

    Follow us on social media!

    We are sorry that this post was not useful for you!

    Let us improve this post!

    Tell us how we can improve this post?

      GDPR: I agree that my data entered above may be stored in order to get in contact with me.
      Further Information here in our privacy policy.

        DSGVO: Ich bin damit einverstanden, dass meine oben eingegebenen Daten gespeichert werden, um mit mir in Kontakt zu treten.
        Alle Informationen hier zu unserer Datenschutzerklärung.

        Responses

        Your email address will not be published. Required fields are marked *

        This site uses Akismet to reduce spam. Learn how your comment data is processed.

        • Get to know all our services
        • Lernen Sie alle unsere Angebote kennen

        Comprehend

        Learn & understand
        all key digital technologies

        Improve your knowledge of digitization and take a career leap with the eimia online courses.

        Use our ebooks or scientific studies on digitization and increase your digital IQ!
        rechts

        implement

        Integrate digitisation
        across all
        departments

        Learn more about the 24 key technologies of digitization

        learn more

        With the help of our digital marketing strategy iROI® (Internet Return on Invest), you will conquer new markets and new clients easily.

        read more

        interact

        Get involved and interact with us with your expertise!

        Take part in the surveys at the associated Institute for Digital Research - and benefit from the research results for yourself.

        read more

        Expand your horizon with the latest findings in digital marketing

        read more

        socialize

        Join and benefit
        from our
        strong community

        Use the opportunity to become a free member of the eimia community ...register for free

        Learn more about the eimia team.
        more about the eimia team

        Experience
        Sanjay Sauldie
        live at your event

        You are planning an event and are looking for an outstanding keynote speaker? Just click here:

        register for free

        Take part in our live sessions (events, public workshops etc.).
        more about the eimia team

        Comprehend

        Lernen & verstehen Sie alle digitalen Schlüsseltechnologien

        Verbessern Sie Ihr Wissen über Digitalisierung und machen Sie einen Karrieresprung mit den eimia Online-Kursen.

        Nutzen Sie unsere Ebooks oder wissenschaftliche Studien über Digitalisierung und erhöhen Sie damit Ihren digitalen IQ!rechts

        implement

        Verankern Sie Digitalisierung in allen Abteilungen

        Erfahren Sie mehr über die 24 Schlüsseltechnologien der Digitalisierunglearn more

        Mit iROI® (Internet Return on Invest) erobern Sie mit Digitaler Marketing Strategie neue Märkte und neue Kunden.

        read more

        interact

        Machen Sie mit und interagieren Sie mit Ihrem Wissen bei uns!

        Machen Sie mit bei den Umfragen am angeschlossenen Institute für Digitale Forschung - und profitieren Sie selbst von den Forschungsergebnissen.

        read more

        Erweitern Sie Ihren Horizont mit den neuesten Erkenntnissen im  Digitalen Marketing 

        read more

        socialize

        Profitieren Sie von unserer starken Gemeinschaft

        Nutzen Sie die Möglichkeit einer kostenlosen Mitgliedschaft bei der eimia Community.
        register for free

        Erfahren Sie mehr über das eimia-Team
        more about the eimia team

        Erleben Sie Sanjay Sauldie live auf Ihrem Event

        Sie planen ein Event und suchen einen herausragenden Keynote-Speaker? Klicken Sie hier:

        read more

        Nehmen Sie an unseren Live-Terminen (Events, öffentliche Workshops etc.) teil.
        more about the eimia team

        Call Now Button