Marketing with advisory and/or informative content emphasizes your competence and helps to build trust. Start with it!
There are many factors that make a positive ranking in the search result lists of search engines. These factors change from time to time as search engines change their algorithms regularly. One factor that is constantly important and increasingly important is content marketing.
Provide informative and/or advisory content on your website and you will find that an interesting readership will develop over time. Your readership is not necessarily and primarily customers with whom you can directly generate sales.
The more interesting the content offered (texts, images, video, podcasts, …) is, the faster your audience will grow and the higher the possibility that parts of your readers can be won as customers.
Every department of a company has specialized knowledge that can be useful for prospects and/or customers. The art is to prepare this knowledge and make it available to the public.
With content marketing several goals can be achieved at the same time:
- Customer information and advice
- Emphasis on competence and confidence building,
- high service orientation
How you can achieve this is a question of the organization and the resources used in the company. For my part, I maintain that any company can make such content available on the Internet if it is desired by management. What prevents you as an entrepreneur from starting with content marketing?
Content Marketing: Customer Information and Advice
Interesting contents serve customer information. Customers can inform themselves in advance about a specific topic. Word gets around about useful information on the net. Additional traffic can be generated on the website. The traffic generated in this way will not only express itself quantitatively, through higher visitor numbers. It can be assumed that the length of time customers/website visitors spend on the website will increase.
Content Marketing: SEO
First and foremost, content marketing plays an important role in connection with SEO. High-quality texts/information increase the “feed for the search engines”. Search engines can better allocate the content of the offer. In addition, the production of high-quality content will increase the number of individual pages of an Internet presence, which in turn will ultimately increase visibility.
Content Marketing: Highlighting Competence and Building Trust, High Service Orientation
Content marketing generally makes sense for every company. In my opinion, it is mandatory for companies that want to sell consulting intensive products and services in a highly competitive market.
In this case, good content marketing can be a unique selling point.
In connection with content marketing, “eh do” costs will initially be incurred (colloquially, these are costs that are “eh do” anyway there are 😉 ), since existing resources can be used differently. Particularly in the area of consulting intensive products, a company achieves an increase in external competence and wins the trust of its customers. It is important that the customer recognizes that his problems can be solved. Problem-solving is at the same time an expression of high service orientation. So: with a “new sorting” and restructuring in dealing with information, maximum output can be achieved. You only have to tackle it!