How to Create a Killer Facebook Video Ad for Your Business

0
(0)
Digital Marketing
Share on facebook
Share on whatsapp
Share on twitter
Share on xing
Share on linkedin
Share on pinterest

Not using Facebook video for advertising?

I’m not going to beat around the bush. You’re making a mistake. In fact, I think Facebook video marketing may be the single best way to increase conversions and sales for your business.


ADVERTISING:

    GDPR: I agree that my data entered above may be stored in order to get in contact with me.
    Further Information here in our privacy policy.


    That’s a bold statement, but I can back it up. People watch a huge amount of video on Facebook:

    See what I mean? Just a few years ago, video marketing on Facebook was seen as cutting edge. Now, it’s the norm. If you’re not doing it, you are losing customers to your competitors. It’s just that simple.

    How to Capture Your Audience with Video Advertising on Facebook

    So, you know you need to be using video to appeal to your audience. What you may not know is that there are some specific qualities your video most have to work on Facebook. Here are some of the things your video should do if you want your campaign to be successful.

    Grab the Viewer’s Attention Quickly

    A recent Nielsen survey found that as much as 70% of an advertising video’s impact can be felt in the first 10 seconds. That means you’ve got only a limited time to grab your audience’s attention.

    Video ads on Facebook play automatically in the feed – we’ll talk more about that later. That means that you have a unique opportunity to grab a viewer’s attention as they scroll past.

    The key is to use powerful visuals right at the beginning of your video. You’ll need something that is visually engaging, surprising, and gets your point across quickly.

    One example we like comes from Purple Mattress. This video features two Sumo wrestlers on top of a Purple mattress and it’s designed to demonstrate the strength of the mattress pad.

    https://www.youtube.com/watch?v=5R436jo1Q1c

    When you watch it, you’ll notice that the Sumo wrestlers appear at about 9 seconds. I think it might have been even more effective if they’d started with the Sumo wrestlers and then cut to the announcer. But as it is, the colorful video with its surprising visuals captured viewers’ attention.

    To make the most of your Facebook marketing video, think of a strong visual story that demonstrates the uniqueness of your product. Then, introduce the story at the beginning of the video, ideally withinthe first 5 seconds.

    Allow Viewers to Watch without Sound

    The next thing your video must do is work without sound. Facebook videos in the feed play automatically, but viewers must opt to use sound. You can (and should) make it clear that they can click for sound, but your video should make its point even if a viewer doesn’t do that.

    There are, of course, several ways that you can get by without sound:

    1. Create a video that’s all about visuals and doesn’t require any sound at all.
    2. Use bold titles and graphics on the screen.
    3. Include subtitles in your video.
    4. Create an animated video to tell your story.
    5. Add a “tap for sound” reminder on the screen.

    Some people may be scrolling Facebook in a place where playing the sound on your video is not an option. The reason you want to make your video compelling without sound is to capture their attention.

    Here’s an example we like from the website Tastemade, which features recipes, cooking advice, travel videos, and more. They created their Tiny Kitchen series to capture attention on Facebook – and they did it without any sound.

    Here’s one video they created. It shows a human chef preparing food in a tiny kitchen. The only sound is incidental. With the hands there for scale, it grabs attention immediately and kept viewers watching all 13 minutes of the demo – showing that a Facebook video doesn’t need to be short to be compelling.

    https://www.facebook.com/tastemade/videos/1018515984902235/

    This was a Facebook Live video that grabbed more than 3.8 million view and was shared more than 17,000 times. Why? Because its surprising content and visually compelling style made people stop and pay attention.

    Tell a Story

    There’s plenty of evidence to show that stories are an effective form of marketing. Stories engage our brains by triggering an emotional response. An effective advertising story may be moving or humorous. It can be long or short.

    One of the most effective things you can do is to find ways to tell a story that supports your brand’s personality and message. You don’t necessarily need a lot of time to do that, but you do need imagination.

    Here’s an example I like from the company MeUndies. They claim to sell the most comfortable underwear in the world, but their story is not just about comfort. On their website, they say, “Finding underwear that makes you feel good is an easy way to boost your mood and your confidence.”

    How do they get that across in a video? Check out this short video – it’s only 21 seconds long – that features a man wearing the company’s glow-in-the-dark Star Wars briefs to act out his fantasy of being Darth Vader:

    https://www.youtube.com/watch?v=KfF-H4CuuBM

    This video gets is message across quickly. It uses a pop culture reference to one of the most successful film franchises of all time with a dash of humor as the man in the video realizes that his towel looks like Darth Vader’s helmet.

    MeUndie’s Facebook video campaigns ultimately reached more than 1.4 million viewers and garnered them a 97% increase in incremental purchases.

    Capturing your audience on Facebook might not be easy…

    But, it’s achievable if you follow these three key tips. Compelling visuals and an interesting story will ensure that people can appreciate your video even if they choose not to turn on the sound. And since most people will see your ad as they scroll down their feed, grabbing their attention in the first five seconds is a must.

    And, considering that Facebook ads get a whopping 9.21% conversion rate across all industries, it’s time to stop pretending that you can afford not to create video campaigns on Facebook. Your customers are waiting for you on Facebook – and the right kind of marketing video can help you find them.

    Please complete the required fields.
    Critical content found? Please help us improve this portal:





    How useful was this post?

    Click on a star to rate it!

    Average rating 0 / 5. Vote count: 0

    No votes so far! Be the first to rate this post.

    As you found this post useful...

    Follow us on social media!

    We are sorry that this post was not useful for you!

    Let us improve this post!

    Tell us how we can improve this post?

      GDPR: I agree that my data entered above may be stored in order to get in contact with me.
      Further Information here in our privacy policy.

        DSGVO: Ich bin damit einverstanden, dass meine oben eingegebenen Daten gespeichert werden, um mit mir in Kontakt zu treten.
        Alle Informationen hier zu unserer Datenschutzerklärung.

        Responses

        Your email address will not be published. Required fields are marked *

        This site uses Akismet to reduce spam. Learn how your comment data is processed.

        • Get to know all our services
        • Lernen Sie alle unsere Angebote kennen

        Comprehend

        Learn & understand
        all key digital technologies

        Improve your knowledge of digitization and take a career leap with the eimia online courses.

        Use our ebooks or scientific studies on digitization and increase your digital IQ!
        rechts

        implement

        Integrate digitisation
        across all
        departments

        Learn more about the 24 key technologies of digitization

        learn more

        With the help of our digital marketing strategy iROI® (Internet Return on Invest), you will conquer new markets and new clients easily.

        read more

        interact

        Get involved and interact with us with your expertise!

        Take part in the surveys at the associated Institute for Digital Research - and benefit from the research results for yourself.

        read more

        Expand your horizon with the latest findings in digital marketing

        read more

        socialize

        Join and benefit
        from our
        strong community

        Use the opportunity to become a free member of the eimia community ...register for free

        Learn more about the eimia team.
        more about the eimia team

        Experience
        Sanjay Sauldie
        live at your event

        You are planning an event and are looking for an outstanding keynote speaker? Just click here:

        register for free

        Take part in our live sessions (events, public workshops etc.).
        more about the eimia team

        Comprehend

        Lernen & verstehen Sie alle digitalen Schlüsseltechnologien

        Verbessern Sie Ihr Wissen über Digitalisierung und machen Sie einen Karrieresprung mit den eimia Online-Kursen.

        Nutzen Sie unsere Ebooks oder wissenschaftliche Studien über Digitalisierung und erhöhen Sie damit Ihren digitalen IQ!rechts

        implement

        Verankern Sie Digitalisierung in allen Abteilungen

        Erfahren Sie mehr über die 24 Schlüsseltechnologien der Digitalisierunglearn more

        Mit iROI® (Internet Return on Invest) erobern Sie mit Digitaler Marketing Strategie neue Märkte und neue Kunden.

        read more

        interact

        Machen Sie mit und interagieren Sie mit Ihrem Wissen bei uns!

        Machen Sie mit bei den Umfragen am angeschlossenen Institute für Digitale Forschung - und profitieren Sie selbst von den Forschungsergebnissen.

        read more

        Erweitern Sie Ihren Horizont mit den neuesten Erkenntnissen im  Digitalen Marketing 

        read more

        socialize

        Profitieren Sie von unserer starken Gemeinschaft

        Nutzen Sie die Möglichkeit einer kostenlosen Mitgliedschaft bei der eimia Community.
        register for free

        Erfahren Sie mehr über das eimia-Team
        more about the eimia team

        Erleben Sie Sanjay Sauldie live auf Ihrem Event

        Sie planen ein Event und suchen einen herausragenden Keynote-Speaker? Klicken Sie hier:

        read more

        Nehmen Sie an unseren Live-Terminen (Events, öffentliche Workshops etc.) teil.
        more about the eimia team

        Call Now Button