gindire

All our strategies are based on science & research. Gindire studies your company and provides a neutral analysis of your digital challenges. This includes our own research as well as results from respected sources.

The Internet has increasingly become a place of “fake news” and hardly any industry can protect itself from false messages. Relying on false information and then making business decisions can be very dangerous. This is why GINDIRE – The Global Institute for Digital Research was founded. The focus is on researching concrete and reliable information about digitisation itself as well as gathering valuable information from trustable sources. Only in such a way decisions can be made based on provable evidence – something our clients appreciate very much.

Scientific research instead of speculation in digitalisation

What I have learned in my 25 years of experience as a coach and consultant is that the key elements of any digital strategy are built on two procedures: data and consumer research. The data speaks for itself because it allows us to understand in concrete terms what efforts have been successful in the past, and only then can we make a meaningful comparison with our new initiatives.

How do you know where customers spend their time, what drives them to buy and what is really important to them? The answer is consumer research. Consumer research removes the assumptions we have about what consumers want from our company.

Pure numbers are initially beneficial, but who will interpret them for you? This is where we come in and help you to make the right human interpretation and decisions on the basis of the data. Artificial intelligence assists us in recognizing patterns and, for example, identifying behavior. But what it means for your industry in your specific company, we can clarify for you based on our experience with human customers.

Who will be purchasing your product? Who are your potential customers? How often will they buy the product? What do these individuals require? What do these people want, what do they demand, what do they expect?
The better answers you get, the more you will be able to understand your target group or buyer persona. This will enable you to respond directly to existing customer wishes better than your competitors.

Market research helps you to create a comprehensive profile of your ideal customer. When you understand your target customers better, you can determine the scale of the market and the incentives to sell to them. You will gain valuable information such as age, location, gender and income, which will help you to create effective and appropriate marketing and pricing campaigns.

Especially digital disruptors (start-ups), competitors or newcomers from outside the industry can take away your customers and market shares from you. This is because these companies have done the necessary research. And now you have to do the same if you want to stay in the game.

Market research will help you identify the digital challengers early enough to identify the key players and those on the rise. It will also help you find the weaknesses in your competitor's approach and learn from them. These are loopholes that you can use to attract more customers. You can also learn what works well for your competition. In return, you can think even more creatively when designing your own strategy. Learning as much as possible about and from competing companies will be critical to business success.

These tests are a very important part of the learning process before launching a product or service to the market. Every business decision should be tested before it is presented to its target audience. If you test your idea or product for the market, you save additional costs and above all avoid taking a high risk.
You can never be 100% sure that your product will be successful with your future customer. However, market research will help you to find out how to promote the product in order to reduce this risk as much as possible.

References:

Join in and take part in our free surveys:

Find out the value of the Transruption®-Digitization IQ of your company

Simply answer 6 questions and you will find out the Digital IQ of your company in the analysis – as a graph and with values. This allows you to quickly see in which areas of your company there is need for digital action. You will receive an analysis by e-mail covering the following areas:
  • Digital Ambition
  • Innovation
  • Agility
  • Digital Experience
  • Digital IQ
  • Smart Data
So it is very worthwhile to find out this value!

In three simple gindire® steps to your business analysis:

Please get in touch now if you would like to use our know-how and experience for products and services in your company. My experience, my scientific background and my practical implementation will get you there faster. I look forward to your contact.

    GDPR: I agree that my data entered above may be stored in order to get in contact with me.
    Further Information here in our privacy policy.


    The gindire® research results will be presented and interpreted to you and your team in a kick-off meeting on site or by video conference, so that you are able to coordinate all of your important next digital steps.

    On the digital path, we support you in anchoring the newly gained insights in your digital strategy. In addition, it is possible to regularly check whether the results have improved and whether you have come closer to your goals.

    Important research results internally and externally on the topic of digitization:

    Just have a look at our services: We support you in each of your digital steps

    Comprehend

    Learn & understand
    all key digital technologies

    Improve your knowledge of digitization and take a career leap with the eimia online courses.

    Use our ebooks or scientific studies on digitization and increase your digital IQ!
    rechts

    implement

    Integrate digitisation
    across all
    departments

    Learn more about the 24 key technologies of digitization

    learn more

    With the help of our digital marketing strategy iROI® (Internet Return on Invest), you will conquer new markets and new clients easily.

    read more

    interact

    Get involved and interact with us with your expertise!

    Take part in the surveys at the associated Institute for Digital Research – and benefit from the research results for yourself.

    read more

    Expand your horizon with the latest findings in digital marketing

    read more

    socialize

    Join and benefit
    from our
    strong community

    Use the opportunity to become a free member of the eimia community …register for free

    Learn more about the eimia team.
    more about the eimia team

    Experience
    Sanjay Sauldie
    live at your event

    You are planning an event and are looking for an outstanding keynote speaker? Just click here:

    register for free

    Take part in our live sessions (events, public workshops etc.).
    more about the eimia team

    Digital manifesto: our 12 digital principles

    All our content is selected according to its relevance for companies.

    All our information is explained in an easily understandable form, thus facilitating optimal access to the knowledge for experts and beginners.

    All our content is based on scientific research and practical experience.

    Our materials are carefully selected and researched so that you can rely confidently on our authentic information.

    Nothing is more dangerous than to make decisions based on outdated information! We update the website content almost every hour to keep you up to date.

    In our community, you can get involved, exchange information with other companies and thus benefit from a shared wealth of experience.

    We are ethically correct because we have a great responsibility for how societies will develop in the future. All publications are critically reviewed according to ethical standards before they are published. 

    We’re honest. There’s a lot of ‘fake news’ out there. Here we guarantee you an honest, neutral view of all topics and discussions – and we won’t hide the consequences of various technologies from you.

    We are not reliant on any government, public institution or company.  We are 100% independent – and we will remain this way! With every product you buy from us, you support us strongly. Many thanks for the support.

    Since we provide the best value at a fair price, we want everyone to benefit from our community. We even offer free services and scholarships!

    Our materials are offered in a variety of formats (printed books, eBooks, online video courses and live events) – just choose the format that suits you best.

    Companies that use our services save on air travel, train journeys or car trips. So you are reducing your ecological footprint. We use 100% green energy for our servers and help companies to optimize their ecological footprint.

    Call Now Button