Webdesign - Training - Graphic - Support - SEO
webdesign - training- graphic - support- seo
It´s just that simple to be simple
In simplicity there is a tremendous power and attraction.
I offer you my over 20 years of experience in the fields Web Design,
SEO, Graphic, Support and Training. Advice and offers are available free of charge.
Call me on +49 (0) 176 40783890 or write an email to email@example.com
Successful online marketing and search engine optimization (SEO) all starts with the planning and creation of the website.
Regular system updates
Content & SEO
Providing valuable and informative content on the website
Learn how to keep your website up to date
How you provide your customers with valuable content
GRAPHIC FOR PRINT & ONLINE
WE CAN DO THAT FOR YOU
- Logo Development
- business cards, brochures, flyers and more
A little background information about me, and the perspective I bring to my craft.
I was born near Karlsruhe in Germany in September 1966.
I studied Business Administration (have an MBA) and specialized in trade marketing. One of my marketing concepts was awarded in the Federal Chancellery at Berlin in 2001: Among more than 2,000 competitors, my concept was one of the top 5 – I’m very proud of that. If you’re interested in more detail, feel free to ask.
As a spokesperson, I was active as a marketing and PR consultant for a company that manufactures aids for blind and visually impaired people, and for the reestablishment of a trade fair for them. If you’re interested in more details, I’m again happy to share upon request.
I supported this fair for the first four years in terms of press technology and web design. Then my career took me in a different direction, but I can proudly say that 15 years after its founding, this fair is still very popular today (2018), and can be described as the largest European fair for blind and visually impaired people.
I have been involved with web design since 1996. I’m still one of those who hand wrote html and css code and were happy to see a webpage appear from it.
Initially I was graphically oriented, and thought that appealing images made for the most important element of a website.
From 2001 to 2007, I was fortunate enough to work as a marketing and PR consultant for one of the largest manufacturers of aids for the blind in Germany.
Among other things, I was responsible for the website and the creation (production and text) of electronic advertising media (newsletters, audio contributions, pdf magazines, podcasts, …). I learned that blind and visually impaired people naturally deal with the medium PC and Internet – and for me it is a matter of course today.
But again and again I meet those who can see, who ask me how a blind person can work on a PC. I am happy to explain that, and their astonishment remarkable.
I’ve learned a lot from my blind programming colleagues; that a search engine perceives the Internet as a blind person. Images recognize the search engine as image files. Even if the picture contains text, the search engine cannot read the text in the picture.
What the search engine recognizes is in this context is the file name e.g. photo.jpg. Since colors are written as hexadecimal code and background is called „background“ and color „color“, the search engine also recognizes when someone tries to outsmart them by using, for instance, white text on a white background. The search engine can only read text. If there is meaningful text, the search engine can thematize and assign; without meaningful text, a website cannot be categorized and positioned.
The well-worn phrase „content is king“ is more relevant today than ever before. Unfortunately, time and again I notice that most website operators lose sight of this.
Long story short: I’ve learned from my blind colleagues how search engines tick, with insights that only they could bring. I therefore work extensively to ensure that websites I design are optimized for search engine indexes.
In summary, I’ve learned much from my blind programming colleagues – for instance, a search engine perceives the Internet as a blind person; images recognize the search engine as image files – even if the picture contains text, the search engine cannot read the text in the picture, but contextualizes by the file name.
One final thing I learned was that the father of the computer was a German engineer named Konrad Zuse, born in 1910. Interestingly, the programmer who led him to the invention of the computer was a blind mathematician.
Recent Blog Posts
Just have a look at us: We support you in each of your digital steps
Digital manifesto: our 12 digital principles
All our content is selected according to its relevance for companies.
All our information is explained in an easily understandable form, thus facilitating optimal access to the knowledge for experts and beginners.
All our content is based on scientific research and practical experience.
Our materials are carefully selected and researched so that you can rely confidently on our authentic information.
Nothing is more dangerous than to make decisions based on outdated information! We update the website content almost every hour to keep you up to date.
In our community, you can get involved, exchange information with other companies and thus benefit from a shared wealth of experience.
We are ethically correct because we have a great responsibility for how societies will develop in the future. All publications are critically reviewed according to ethical standards before they are published.
We’re honest. There’s a lot of ‘fake news’ out there. Here we guarantee you an honest, neutral view of all topics and discussions – and we won’t hide the consequences of various technologies from you.
We are not reliant on any government, public institution or company. We are 100% independent – and we will remain this way! With every product you buy from us, you support us strongly. Many thanks for the support.
Since we provide the best value at a fair price, we want everyone to benefit from our community. We even offer free services and scholarships!
Our materials are offered in a variety of formats (printed books, eBooks, online video courses and live events) – just choose the format that suits you best.
Companies that use our services save on air travel, train journeys or car trips. So you are reducing your ecological footprint. We use 100% green energy for our servers and help companies to optimize their ecological footprint.