Building Your Mailing List with Downloads

4.5
(111)
email marketing
Share on facebook
Share on whatsapp
Share on twitter
Share on xing
Share on linkedin
Share on pinterest

A mailing list is the lifeblood of your online business. The old adage “the money is in the list” cannot be true enough — if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects.

You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let’s take a look at a very good example — apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via — guess where — iTunes!


ADVERTISING:

    GDPR: I agree that my data entered above may be stored in order to get in contact with me.
    Further Information here in our privacy policy.


    In reality, you do not need to offer such a “heavyweight” download such as a full-feature software like iTunes. You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.

    However, slapping together a simple download and putting a link on your website won’t be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you.

    First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you’ll get some of them converted into your prospects!

    Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the harddisk collecting virtual dust. It is hence important to show your visitors why they should download your freebie.

    Please complete the required fields.
    Critical content found? Please help us improve this portal:





    How useful was this post?

    Click on a star to rate it!

    Average rating 4.5 / 5. Vote count: 111

    No votes so far! Be the first to rate this post.

    As you found this post useful...

    Follow us on social media!

    We are sorry that this post was not useful for you!

    Let us improve this post!

    Tell us how we can improve this post?

      GDPR: I agree that my data entered above may be stored in order to get in contact with me.
      Further Information here in our privacy policy.

        DSGVO: Ich bin damit einverstanden, dass meine oben eingegebenen Daten gespeichert werden, um mit mir in Kontakt zu treten.
        Alle Informationen hier zu unserer Datenschutzerklärung.

        Responses

        Your email address will not be published. Required fields are marked *

        This site uses Akismet to reduce spam. Learn how your comment data is processed.

        • Get to know all our services
        • Lernen Sie alle unsere Angebote kennen

        Comprehend

        Learn & understand
        all key digital technologies

        Improve your knowledge of digitization and take a career leap with the eimia online courses.

        Use our ebooks or scientific studies on digitization and increase your digital IQ!
        rechts

        implement

        Integrate digitisation
        across all
        departments

        Learn more about the 24 key technologies of digitization

        learn more

        With the help of our digital marketing strategy iROI® (Internet Return on Invest), you will conquer new markets and new clients easily.

        read more

        interact

        Get involved and interact with us with your expertise!

        Take part in the surveys at the associated Institute for Digital Research - and benefit from the research results for yourself.

        read more

        Expand your horizon with the latest findings in digital marketing

        read more

        socialize

        Join and benefit
        from our
        strong community

        Use the opportunity to become a free member of the eimia community ...register for free

        Learn more about the eimia team.
        more about the eimia team

        Experience
        Sanjay Sauldie
        live at your event

        You are planning an event and are looking for an outstanding keynote speaker? Just click here:

        register for free

        Take part in our live sessions (events, public workshops etc.).
        more about the eimia team

        Comprehend

        Lernen & verstehen Sie alle digitalen Schlüsseltechnologien

        Verbessern Sie Ihr Wissen über Digitalisierung und machen Sie einen Karrieresprung mit den eimia Online-Kursen.

        Nutzen Sie unsere Ebooks oder wissenschaftliche Studien über Digitalisierung und erhöhen Sie damit Ihren digitalen IQ!rechts

        implement

        Verankern Sie Digitalisierung in allen Abteilungen

        Erfahren Sie mehr über die 24 Schlüsseltechnologien der Digitalisierunglearn more

        Mit iROI® (Internet Return on Invest) erobern Sie mit Digitaler Marketing Strategie neue Märkte und neue Kunden.

        read more

        interact

        Machen Sie mit und interagieren Sie mit Ihrem Wissen bei uns!

        Machen Sie mit bei den Umfragen am angeschlossenen Institute für Digitale Forschung - und profitieren Sie selbst von den Forschungsergebnissen.

        read more

        Erweitern Sie Ihren Horizont mit den neuesten Erkenntnissen im  Digitalen Marketing 

        read more

        socialize

        Profitieren Sie von unserer starken Gemeinschaft

        Nutzen Sie die Möglichkeit einer kostenlosen Mitgliedschaft bei der eimia Community.
        register for free

        Erfahren Sie mehr über das eimia-Team
        more about the eimia team

        Erleben Sie Sanjay Sauldie live auf Ihrem Event

        Sie planen ein Event und suchen einen herausragenden Keynote-Speaker? Klicken Sie hier:

        read more

        Nehmen Sie an unseren Live-Terminen (Events, öffentliche Workshops etc.) teil.
        more about the eimia team

        Call Now Button